Brand Space Detroit sought a full brand identity system that would establish a strong, cohesive visual presence while reflecting the city’s rich design culture. The project included:

• Logo Design

• Iconography

• Color Palette Development

• Typography System

• Business Card Design

• One-Pager Design

• Email Signature Design

The Challenge

The challenge was to create a brand identity that felt modern yet timeless, sophisticated yet approachable—one that resonated with Detroit’s diverse and dynamic creative community. The design needed to be versatile for digital and print applications while maintaining a distinct visual language.

The Solution

Logo & Iconography

The final logo design features clean, bold typography that exudes confidence and professionalism while maintaining a creative edge. The supporting iconography was designed to be flexible across different applications, reinforcing Brand Space Detroit’s identity without overpowering the primary brand elements.

Color Palette

A carefully curated color palette was selected to balance warmth, sophistication, and versatility. The final colors included:

• Deep Olive Green – Representing growth and creativity

• Muted Sage Green – A soft, organic tone for balance

• Dusty Mauve – Adding a sophisticated, artistic touch

• Warm Caramel – Bringing warmth and approachability

• Soft Cream – A neutral grounding tone

• Charcoal Gray – Providing depth and contrast

Typography System

The brand identity uses a combination of Lato, Playfair Display, and Reglo to achieve a balance of modernity and elegance. Lato was chosen for its clean, readable structure, Playfair Display adds a touch of sophistication, and Reglo provides a unique character for standout elements. This typography system was designed for flexibility, allowing for dynamic layouts in various brand materials.

Marketing Collateral

To ensure consistency in Brand Space Detroit’s visual communication, I designed a sleek, professional business card, a one-page informational flyer, and an email signature. These assets were designed to be both visually appealing and highly functional.

Results & Impact

• Established a strong, cohesive brand identity that reflects Brand Space Detroit’s mission and values

• Created a visually compelling and versatile design system adaptable across various platforms

• Provided polished brand assets to enhance the organization’s professional presence

Conclusion

This project exemplifies the power of strategic branding in establishing a strong, recognizable identity. By thoughtfully designing each element, we created a system that not only aligns with Brand Space Detroit’s values but also positions them for long-term success.

Interested in elevating your brand? Let’s work together to craft a visual identity that tells your unique story!