Client Overview

AMPLIFY is a cutting-edge digital platform developed under Knauf Media Group (KMG). Positioned as a content generation tool for small businesses, AMPLIFY needed a strong brand identity that reflected innovation, scalability, and synergy with its parent company.

Project Scope

• Logo Design: Develop a distinct standalone logo and wordmark.

• Typography: Select modern, web-friendly fonts.

• Color Palette: Create a bold, tech-forward palette.

• Brand Guide: Establish guidelines for cohesive brand application.

Challenges & Solutions

Creating a Strong Standalone Logo

• Challenge: SaaS companies often emphasize a recognizable icon for brand recall.

• Solution: Designed multiple logo variations, focusing on a modern, bold arrow symbolizing growth and amplification.

Meeting a Tight Deadline

• Challenge: The brand identity needed to be finalized within a week for an upcoming launch.

• Solution: Streamlined the design process through clear collaboration and rapid iteration, ensuring timely completion without compromising quality.

Final Deliverables

• Primary and standalone logos

• Comprehensive brand guide

• Color palette with hex codes

• Typography system (Unbounded & Figtree)

• Brand assets and icons

Conclusion

The AMPLIFY brand identity successfully launched on schedule, delivering a sleek, modern look that aligns with industry-leading SaaS brands. The identity establishes AMPLIFY as a forward-thinking platform while maintaining a strong connection to KMG.

This project showcases the impact of strategic branding in shaping a digital-first product’s presence and scalability.

Interested in elevating your brand? Let’s work together to craft a visual identity that tells your unique story!