Crafting a Flavorful Brand Identity for Ayyub Ama

Ayyub Ama, a passionate and innovative chef based in Detroit, approached Sol Studios seeking a brand identity overhaul. With a vision to elevate his culinary presence and expand his reach, Ayyub Ama sought a brand identity that would reflect his unique culinary style, commitment to quality, and love for local ingredients.

The Challenge

As a rising culinary talent in Detroit's vibrant food scene, Ayyub Ama needed a brand identity that would set him apart from the competition and resonate with his target audience. The challenge was to create a visual identity that captured the essence of Ayyub Ama's culinary philosophy while remaining versatile enough to be applied across various touchpoints, from digital platforms to packaging.

The Outcome

The result was a bold and dynamic brand identity that perfectly captured the essence of Ayyub Ama's culinary vision. The logo, inspired by Detroit's industrial roots, combined with warm and inviting colors, conveyed a sense of craftsmanship and authenticity. The versatile design system allowed for seamless application across all touchpoints, from social media profiles to branded merchandise.

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LaPerle Emporium - Web, Logo, & Social Media